This year, Pantone - world wide authority on colors - has chosen a color meant to rejuvinate the masses. It is called Greenery.
They explain the choice this way:
They explain the choice this way:
"Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfiying our growing desire to rejuvinate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose."
We could not agree more. People, particularly those in a busy metro area, need connection with greenery in its many forms: outdoor recreation, healthy local food and just a place to unplug. MCA is the tireless, award winning nonprofit on the front lines of keeping the greenery of local farms and open space thriving on metro's edge. We value your tax deductible end of year gift.
